Quantify the impact of sustainability initiatives and redesign efforts<\/li>\n<\/ul>\nProducers\u2019 newfound ability to optimise their packaging\u2019s end-of-life journey is a major step forward for the waste and recycling sector:<\/p>\n
According to Greyparrot, Deepnest enables recovery-friendly design improvements that boost material recovery, cut contamination, and enhance sorting efficiency and pro\ufb01tability \u2014 ultimately bene\ufb01ting the entire packaging value chain.<\/p>\n
Closing the loop with ecosystem-wide collaboration<\/h2>\n
In response to the Deepnest launch, waste management organisations like Biffa have spoken about the critical importance of closing the information gap between brands and the waste sector. Amy Hooper, Biffa\u2019s Head of Innovation, sees this as an opportunity to foster closer collaboration across the value chain:<\/p>\n
\u201cWe\u2019re always looking for ways to strengthen the connection between what happens in our facilities and the decisions being made upstream,\u201d said Hooper. \u201cCollaborating with Greyparrot on the introduction of Deepnest allows our sector to help surface new layers of insight on material recovery for the broader value chain. Initiatives like this have the potential to help close the gap between ambition and action on circularity.\u201d<\/p>\n
Global brands like Unilever, Asahi and Amcor are early adopters of the Deepnest system, using it to assess packaging peformance and prepare for upcoming regulations like EPR and virgin plastic taxes:<\/p>\n
\u201cThe packaging industry relies on lab-scale testing and software models to predict recyclability of packaging solutions,\u201d said Mark Roberts, Circular Economy Director at Amcor. \u201cReal-life data is missing, given the huge resources it would take to gather it at scale in recovery facilities. Deepnest is unlocking recyclability data that the packaging data chain has been missing.\u201d<\/p>\n
\u201cOur goal is to reduce our virgin plastic use and make our plastic packaging reusable, recyclable or compostable,\u201d added Dr Liz Smith, Global R&D Head of Deoderants at Unilever. \u201cinsights like these could critically help to inform future packaging design, enable recyclability in practice and at scale, and increase the supply of high-quality recycled materials.\u201d<\/p>\n
Sandra Gibbs, Chief Supply Chain Officer at Asahi Beverages, said Deepnest aligns with their broader investment in circularity:<\/p>\n
\u201cWe co-operate Australia\u2019s largest PET recycling facility, and we\u2019ve been looking for real-time data to help maximise its impact \u2026 We installed Greyparrot Analyzers to unlock operational data to improve recycling quality and output. Deepnest can transform that data into insights that guide smarter packaging design from the outset. We\u2019re exploring how this technology can help us embed a data-driven approach across the entire packaging lifecycle, moving us closer to 100% circular packaging.\u201d<\/p>\n
Optimo | Events and awards season for Optimo<\/h2>\n
It\u2019s been a busy month of recognition and collaboration with key voices from Optimo and EMR Metal Recycling taking to the stage at ReGeneration Earth to share insight on the future of sustainable waste management.<\/h4>\n
Danielle Heward, Founder of Optimo | Certified B Corp, joined Habiba El-Gharably (NuGreen Ltd | KTP Associate with Leeds Beckett University) and Alastair Little (EMR) on the panel \u201cFrom Waste to Wealth: Regional and National Solutions for Sustainable Waste Management in the UK\u201d, chaired by Jonathan Straight FRSA at Regeneration Earth, part of the Yorkshire Sustainability Festival.<\/p>\n
The wide-ranging discussion explored funding, policy, behaviour change, and the importance of scaling regional innovation into national circular solutions.<\/p>\n
Alastair Little highlighted how Corporate Social Value and investment in recycled material end markets are helping reduce friction across the circular economy. \u201cThe level of innovation we\u2019ve deployed across our network positions us well for future market demands and upcoming legislative shifts,\u201d he said.<\/p>\n
Danielle talked about the mindset shift needed to move more to a circular economy. \u201cTech, innovation and the passion of organisations in waste management to make the world a better place are all contributing factors to the behaviour change we need\u201d.<\/p>\n
The event formed part of a wider series of activities for Optimo this month. Founder Danielle Heward was also named \u2018Impact Driver of the Year\u2019 at the Climb UK Awards 2025, which recognise social entrepreneurs who are building mission-led businesses with measurable impact.<\/p>\n
Reflecting on the momentum, Danielle commented, \u201cCollaboration and transformation are more important than ever before. It\u2019s been fantastic to share insights and support organisations driving real change on the ground.\u201d<\/p>\n
With panel appearances, industry showcases, and award wins all in a matter of weeks, this month has underlined the fast pace we are moving towards a better future \u2014 and the central role CIWM partners are playing in accelerating the transition.<\/p>\n
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The post News in brief | CIWM Commercial Partner Updates 3 July<\/a> appeared first on Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"News updates written by CIWM\u2019s commercial partners. Contel Contel launches next-generation AI camera systems to enhance fleet safety in the waste sector CRJ Services Revolutionary Maintenance: The HAAS TYRON Quick Change System Transforms Recycling Operations Fleetclear Fleetclear\u00a0promises peace of mind with new DVR Health Report Nuclear Waste Services Designing for long-term safety of the most […]<\/p>\n","protected":false},"author":1,"featured_media":482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain-news"],"_links":{"self":[{"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/posts\/480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/comments?post=480"}],"version-history":[{"count":3,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/posts\/480\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/posts\/480\/revisions\/499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/media\/482"}],"wp:attachment":[{"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/media?parent=480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/categories?post=480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mestilornava.com\/index.php\/wp-json\/wp\/v2\/tags?post=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}